When you take a selfie or record a video on Instagram Stories, you can add location stickers, question stickers, and even a GIF of a cat playing the electric guitar. Later this year, you'll be able to raise funds for a nonprofit, too.
Facebook, which owns Instagram, announced Thursday that Instagram Stories will soon feature a donation sticker. That means friends, family, and followers will get the chance to donate to organizations directly through the app.
Emily Dalton Smith, director of project management for social good at Facebook, said the donation sticker can only be used to benefit registered nonprofit organizations. That means your favorite influencer won't be able to solicit money for themselves. Like on Facebook, there is no processing fee and the full amount of the donation goes toward the nonprofit organization.
Smith said nonprofits asked Instagram to bring donations to the social media platform. Adding the feature to Instagram is a natural next step for Facebook, which raised more than $1 billion through its charitable giving tool since its 2015 launch. Smith said she's not worried about people migrating away from Facebook to Instagram in order to donate to charity.
"I think we're just really eager to see what the Instagram community brings to life and the causes they support," said Smith.
Facebook has not yet announced a specific date for the launch of the donation sticker.
Mashable
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